How ISM came to be known as the most comfortable bike seat in the world.

ISM™ is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following yet another painful bike ride with his wife, Laura, Steve sketched out a design for a seat he thought could eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle.  By 1999, with some assistance from his family, the concept was patented.  That patent marks a significant milestone for an industry that hasn’t seen a major saddle change in decades.

Over the years, ISM™ seats have helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories.  Pros and amateurs alike are finding riding and competing enjoyable again due in large part to riding the world's most comfortable bike seat.

Flash forward to present day — through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISM™.

Ask anyone of our staff, and they'd tell you that they love riding bikes.  If we aren’t working an expo on the weekends or on the phones taking orders, chances are you’ll see us mixing it up at local road rides, terrorizing the trails, or training for our next triathlon.  If you see us at an event, come by and chat - we'd love to speak with you.

Take one for a ride, and discover why ISM™ is revolutionising the bicycle industry, one comfortable saddle at a time.  Your body will thank you.

Please contact us if you want to arrange a demo saddle to try out to ensure the best fit



Choosing Your ISM Saddle

ISM saddles are organized into categories, each appropriate for different situations and riders.  For each saddle shape, there are several options for padding to suit any rider.  Generally speaking, those who are new to ISM saddles tend to prefer a softer seat, while more experienced riders tend to prefer a firmer seat.  This is just a guideline, and is ultimately up to the individual.


STEP 1: Choose a saddle shape



STEP 2: Choose the amount of padding



























Browse Saddles by Rider Type - Click one of the two photos below



Prices incl. VAT, plus delivery